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TAG Heuer Watches

#DontCrackUnderPressure is much more than a claim: it’s a state of mind. TAG Heuer Watches are for those who like to live up to challenges. The continued growth and influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle, and heritage.

0% finance starting from
£10.41* per month

Mens TAG Heuer Watches

Womens TAG Heuer Watches

Shop All TAG Heuer Watches

The complete range

TAG Heuer Collections


A prodessional sports watch of timeless style, reliable in all conditions.


Iconic sports watch designed for professional drivers and sports-car enthusiasts.

Formula 1

The motor-racing inspired collection with a legendary commitment to Formula 1. 

TAG Autavia


An icon revisited. More avant-garde and precise than ever, completely redesigned for today's adventurers.



The unique, square-faced icon. Now the Monaco is cooler and more cutting-edge than ever.

TAG Heuer Link


Comfort and avant-garde aesthetics. The link is the only collection whose design started with its bracelet.


Best Sellers

formula 1

Formula 1

or £10.41* per month

TAG Heuer Aquaracer GMT Black and Blue

Aquaracer GMT

or £26.56* per month

Tag heuer steel and yellow gold aquaracer

Ladies Aquaracer 

or £22.91* per month

TAG Heuer Carrera

Carrera Chronograph

or £48.90* per month

The World Of TAG Heuer

TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship since its creation, and from then the long-standing partnership lead to TAG Heuer spearheading innovations that have left their mark on history and still define the watchmaking industry today. #DontCrackUnderPressure


Johnsons Jewellers

Johnsons Jewellers is recognised as one of the finest jewellers throughout the midlands. Stocking a wide collection of the finest Swiss watches including Rolex, Breitling, OMEGA, TAG Heuer, Longines, Gucci, Swarovski, Clogau and more.

At Johnsons we are dedicated to providing our clients with incredible jewellery and watches. Our highly trained staff have decades of experience and would be delighted to help with any enquiries that you may have.